Marketing Your Home
When selling your home, you must realize that it's not likely that the right buyer will simply walk through your door on their own.





Generally, you have to bring your home to the buyer, and that means counting on a Realtor to put forth a successful marketing campaign. You'll want an agent who will make the best use of state-of-the-art internet communications technology, as well as more traditional hard-copy media formats, and perhaps, also, a TV-HomeShow. In addition, it can be productive to host a number of open houses to expose your property to a wide variety of "window shoppers", and invite in local Realtors during one of their "Realtor Tours". Additionally, you will want an agent who can network with fellow agents to "get the word out" in a way that the MLS simply can't do on its own. Coldwell Banker Legacy Realtors accounts for 30+% of our local sales. So, you know there is a lot of powerful networking going on!

Of course, beyond marketing, there is "merchandising". First you need to bring buyers into your home, then you need to "Wow" them with the way it shows!

Michael Spottiswoode ~

Desk: (505) 990-0545 ~ Fax: (888) 500-9590 ~ Cell: (505) 307-0497